The Birth of Nasty Gal

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Founder & former CEO of NastyGal.com, Sophia Amoruso

By: Ashleigh K. Copeland (edited in Sept. 2018)

Nasty Gal is the latest fashion site everyone is talking about to find unique clothing, accessories, and vintage pieces.  But unlike other vintage websites, Nasty Gal has an inspiring back story of entrepreneurial spirit. Founder, Sophia Amoruso began selling clothing on eBay in 2006, because she loved all things vintage.  In 2008, Amoruso started her own e-commerce site called Nastygal.com.

If you’re asking “Why Nasty Gal?”, Amoruso has a great explanation. The site was inspired by the Betty Davis song, “Nasty Gal”. On the website, Betty Davis is described as, “the patron saint of bad-ass women… known for her unapologetically sexy funk music which comprises our vision of femininity.”

In April 2017, Netflix launched an original series called Girl Boss, based on the story of Nasty Gal and it’s founder Sophia Amoruso.  The series, produced by Charlize Theron, is “loosely” based on Amoruso’s actual life prior to the launch of Nasty Gal in 2008.  The series aired under much scrutiny considering Nasty Gal’s numerous lawsuits about unfair workplace treatment, and the company’s financial stability.

After one season, Netflix announced the cancellation of Girl Boss, due to poor reviews from critics and viewers alike.  In a statement Amoruso said about the cancellation, “So that Netflix series about my life got canceled…while I’m proud of the work we did, I’m looking forward to controlling my narrative from here on out.  It was a good show, and I was privileged to work with incredible talent, but living my life as a caricature was hard even if only for two months. It will be nice to someday tell the story of what’s happened in the last few years. People read the headline, not the correction, I’ve learned.”

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